Partner Content: OPPO brightens the festive season with its Diwali campaign
Partners with Smile Foundation and donates INR 10 lakh to provide support for underprivileged children’s health
Nov 12, 2018 07:45:00 AM | Video | Partner Content
OPPO, The Selfie Expert, recently launched its Diwali Campaign ‘Your Best Diwali Gift’ starring the recently launched OPPO F9 Pro Starry Purple and highlighting the joy of sharing with the under privileged. The campaign aims to establish an emotional connect with its audience and encourage an alternative way of celebrating Diwali by sharing lights, colors and lots of love with a group of special children. It positions the F9 Pro Starry Purple with its charming design as the best Diwali gift this season of gifting.
Speaking on the campaign, Mr. Will Yang, Brand Director, OPPO India, said, “Festivals in India are an exciting time where families and friends reconnect and bond over gifts, lights and sweets. At OPPO, we want to make this experience joyous for all our consumers and are delighted to launch our Diwali campaign. With this campaign, we aim to do our bit and spread happiness amongst the community. We are thankful to Smile Foundation to be our partner in achieving the same. We are focused towards offering our consumers the best of technology, art and innovation this Diwali and believe the F9 Pro Starry Purple will become the best Diwali Gift this year.”
Under the campaign executed both offline and online, OPPO partnered with the Smile Foundation, a non-governmental organization that works for the welfare of children, their families, and the community and donated INR 10 lakh for a noble cause - providing support for underprivileged children’s health - with a special focus on the girl child. A beautiful product experience zone in the shape of a giant gift box was set up at Pacific Mall, Subhash Nagar, New Delhi, enabling consumers to experience the OPPO F9 Pro and light a lamp. Visitors who lit the lamp at the zone contributed towards the noble cause and did their bit in bringing a smile on an innocent child’s face.
In the second leg of the campaign, OPPO launched a digital campaign highlighting core competency of F9 Pro Starry Purple - “5-minute charge, 2-hour talk”. Directed by Mohit Suri, a seasoned Bollywood Director, and starring Kiara Advani, popular Bollywood actress, the video campaign celebrates the bond between a mother and an adopted daughter. It showcases how love connects people and is not defined by blood relations and positions the F9 Pro Starry Purple as the best gift to capture precious memories.
The digital campaign designed by Havas India showcases a young girl,played by Kiara, busy helping her mother prepare for Diwali festivities while the family discusses the tough decision of revealing the truth of her adoption. The TVC takes an emotional turn whenthe young girl goes back to the orphanage which her family would visit with gifts every Diwali, and where they found her. The emotional tone continues as the girl surprises her family by knowing all along, thanking them for being there for her by gifting them a brand a new OPPO F9 Pro.
Agency: Havas India
Creative Director: Shyam Samant
Production house: Cutawayy Films
Director (film): Mohit Suri
Producer: Gaurav Dharr and Monica Gambhir