Parle Kismi has rolled out a campaign 'har kiss mein hai kiss' (in every kiss there is a kiss) to showcase how it brings people together.
Conceptualised by Rediffusion, the film showcases a couple saying goodbye to each other as the girl is on her way to catch a train. The couple wishes to kiss, but as they approach each other a young girl gasps in shock. They refrain from being intimate because of the crowd around them. When the girl is on an escalator, on the way to board her train, her partner sends a Parle Kiss chocolate on the railing of the escalator and the girl eats the chocolate. The film equalises a physical kiss with the brand and ends with the tagline 'har kiss mein hai kiss'.
The film is to be released shortly.
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