Campaign India Team
Mar 17, 2016

ParachuteAdvansed brings festivities to life at old age home, says #KhulKeKheloHoli

Watch the film conceptualised by McCann Erickson here

ParachuteAdvansed, from the house of Marico, has launched a three-minute video around the festival of Holi, conceptualised by McCann Erickson.

The film is set in an old age home. A group of youngsters are at the home to celebrate the festival of colours with the residents. One of the residents eagerly grabs all the colours he can, ready to smear them on everyone when the festivities begin. A lady resident observes this intently, while going about her chores. He enters the courtyard where some of the older people are seated. He is wished by youngsters with a small smear of colour on his foreheard, ushered into a seat and fed a sweet. He’s visibly disappointed, and only one person notices this.

The lady who saw him stocking up on colours approaches him, and to everyone’s surprise, smears a lot of colour on his face, announcing that it’s Holi, and a finger of colour won’t do. The song shifts tempo, as do the festivities. A colour riot that one would associate with young Holi revellers follows, as the old and the young celebrate with gusto.

A bottle of Parachute Advansed appears on screen as the brand signs off with the message  #KhulKeKheloHoli.

Credits

Client: Marico Industries

Brand: Parachute Advansed

Agency: McCann Erickson

Source:
Campaign India

Related Articles

Just Published

20 hours ago

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

21 hours ago

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

23 hours ago

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

1 day ago

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.