Panasonic Life Solutions has rolled out a TVC for its range of switches.
The film conceptualised by Leo Burnett India, shows the story of a man who aspires to go viral by sharing quirky ways of turning on switches. He does rake in the likes and comments, but to his disappointment, they come in for the switches and not for him.
Vivek Sharma, MD, Panasonic Life Solutions, said, “We aim to deliver products that surpass the consumer expectations and fulfil the growing demands of new India. With the new ad campaign, 'Naye India Ke Badhte Load Ke Liye', we wanted to highlight how we understand the sentiments and desires of today’s consumers and how we can be a part of their aspirations. We hope to extend our consumer base and tap newer markets with this campaign, thereby increasing market share in the wiring devices (switches) category.”
Vikram Pandey, NCD, Leo Burnett India, said “Since the plot was about a guy desperately wanting to go viral on the internet, we decided to cast a social media influencer famous for his acts on the internet. An interactive integrated campaign will take the premise forward to connect with the audience on all platforms.”
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The report also suggested that HD channel viewership increased by 15% in the last two years