Campaign India Team
Nov 23, 2021

Online shopping is no child's play, say Magicpin and Vijay Raaz

Watch the film conceptualised by Songfest India

After taking on Cred's rewards points earlier this year, Magicpin, has now rolled out a film that encourages users to stop shopping online and visit offline stores to get the right fit (and savings).
 
The film has been conceptualised by Songfest India and features actor Vijay Raaz. He tells the protagonist to not listen to children (referring to Flipkart's children as adults) and instead go out and buy clothes from the closest offline store. 
 
Karanjeet Kaur, head - content, magicpin, said, "How many times can you poke a finger in the eye of giants and get away with it? That’s the question we set out to answer with our latest TVC-led campaign. After the viral success of our ‘The Bread ad’, (which, frankly, took us by surprise), we knew we had to level up. So we adopted the route of provocation once again, but focused squarely on the joy of stepping out and shopping at local brand stores. And Vijay Raaz - with his image as an everyman with a bullshit-free approach to life - was the perfect choice to deliver the message… again.”
 
Source:
Campaign India

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