No Times Prime is a crime

Times Prime has rolled out a campaign ‘no times prime is a crime’, featuring actors Saurabh Shukla and Mihir Ahuja, to spread awareness about the benefits of having one app that solves subscription, benefits and lifestyle woes.

 

Conceptualised by BBH India, the film features a funny conversation between Shukla and Ahujato to highlight the absurdity of not having the app and paying for several different apps. 

 

Harshita Singh, business head, Times Prime, said, "As a digital native, we use at least several apps and subscriptions and pay for various features that ease our daily lives. Our latest brand film ‘no times prime is a crime’, featuring the veteran Saurabh Shukla and the talented Mihir Ahuja and is a fun take on the hassles of having multiple apps. The film is our endeavour to position Times Prime as a unique Super App that curates subscriptions and benefits besides elevating lifestyle with superior and exclusive access to global brands and experiences. At this point, we created this dramatic campaign for our audience that it would be criminal to not avail these benefits of Times Prime subscription.”

 

Ranadeep Dasgupta, executive creative director, (BBH India North) said, “Positioning the membership as the only membership that you ever need – a single membership that you possibly need. From binge-watching to binge eating! Do-overs and makeovers! And if one still hasn’t taken this membership then it’s not just unforgivable, it’s criminal!” 

 

Credits:

Client: Times Prime

Agency: Bartle Bogle Hegarty India 

National creative director: Ranadeep Dasgupta

Production house : ILN Studios                                               

Producer: Ayush Guha

Production head : Vinod Kumar

Director: Zain Anwar

DOP: Nishant Verma