Campaign India Team
Jun 11, 2015

Nike Women pushes 'Unstoppable together' message ahead of America's World Cup soccer game

Watch the film conceptualised by Thousands Creative here

Nike rolled out an ad film titled 'American Woman' as part of its #NoMaybes campaign, ahead of the US women's soccer team's FIFA World Cup game this week. The campaign has been conceptualised by US-based Thousands Creative and has been on social media since 5 June.
 
The film underlines that while there are individual stars, they become unstoppable as a team. 
 
Set to the iconic song 'American Woman' , the it opens with players from the American women’s soccer (football) team training individually. Interspersed with these are images of younger girls pushing their bodies to the limit, eventually stopping as fatigue sets in. When one of the players stops, tired, she is spurred on when she sees the rest of her teammates training through their pain. The younger girls too are spurred on by their team mates. The music heightens, the pace picks up as the girls are seen training, playing and enjoying it.
 
The film cuts to a shot of the Women’s team lined up for their national anthem before ending with the tag line, “Strong alone. Unstoppable together.”
 
Credits 
 
Client: Nike
Creative agency: Thousands Creative
Source:
Campaign India

Related Articles

Just Published

8 hours ago

BC Web Wise and MediaDonuts partner to offer ...

MediaDonuts is headquartered in Singapore with offices in 10 countries around the world including India

12 hours ago

For Unilever, pandemic provides new purpose for ...

Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion

12 hours ago

Grey area: Sudhir Nair, founder and CEO, 21N78E ...

Ex-Grey ad folk reminisce about their time at the agency with Grey Group set to fold into AKQA

12 hours ago

Instagram adds updates to branded content capabilities

To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'