Myntra has rolled out a campaign to announce exclusive international fashion brands now available on the platform. The campaign includes a TVC conceptualised by Happy Creative Services.
The film consists of an airport setting welcoming international brands to the portal. Models are seen showcasing these brands of clothing and apparel through different parts of the airport, from the time they exit the flight, pass through duty free, through customs and then immigration.
Gunjan Soni, CMO and head of international brands, Myntra, said, “Myntra has over eight million fashion shoppers, who see us as a destination of choice for their favourite brands. By adding a wide range of International brands, we have further strengthened our fashion leadership. With this campaign, we now want to bring the best of international fashion to the doorstep of every aspiring Indian, going beyond just the metros, and showcase our carefully curated international selection.”
The campaign went live on 29 March and will run for four weeks.
Agency: Happy Creative Services
Production house: Asylum Films