Myntra has appointed Gunjan Soni as chief marketing officer and head, international brands business. She will take up her position at the start of December. Soni was EVP for strategy and CEO office at Star India.
Ananth Narayanan, CEO, Myntra, said, “Gunjan Soni joins our leadership team at a time when applying data analytics to marketing is at the heart of our business process. Her experience in the field will be vital for our future marketing endeavours, as Myntra continues to lead the online fashion space in the country.”
Soni said, “I am very excited to be joining Myntra. It's a privilege to be working with a team that is changing and shaping 'New India' so fundamentally! As I come in, would like to take brand Myntra to iconic status in fashion – not just through traditional marketing but by applying data and technology to transform the consumer experience on personalisation and social to best in the world! I am also excited to bring many new international brands to the Indian consumers."
She has worked with McKinsey and Infosys prior.