Myntra and bebe help Sharvari play multiple roles

Myntra and fashion brand bebe have tied up and appointed Sharvari as brand ambassador and rolled out a film featuring the actor.

 

Conceptualised by Schbang, the film shows Sharvari in different fashion avatars as the brand aims to spread the message of people being comfortable as they are and showcase their individuality at the same time. 

 

Manohar Kamath, CXO and chief, Myntra Fashion Brands, Myntra said, “Sharvari embodies the brand bebe perfectly. She is bold, confident, glamorous, fun and unapologetically herself, which resonates with the brand’s persona. Sharvari’s cheerful social presence has the potential to influence and engage the modern woman with her sartorial choices. The association with Sharvari for the new autumn-winter collection is sure to enamor consumers from top tier cities and metros."

 

CREDITS:

 

Creative agency: Schbang

Storyboard and direction: Schbang

Photography: Rohan Shreshta