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The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
A factory-floor film swaps voiceovers for sign language, as Godrej Consumer Products Ltd uses its employees with disabilities to spotlight silent strength and workplace equity.
WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?
From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.