GoDaddy has rolled out the second phase of its campaign featuring Mahendra Singh Dhoni as 'bijness bhai'.
Conceptualised by Tilt Brand Solutions, this campaign consists of films that urge small businesses to have a complete, integrated online business in a light-hearted way.
Two films are currently on air. As 'bijness bhai' Dhoni advises viewers to advance their online journeys and grow their business by using GoDaddy’s online products and services.
Nikhil Arora, managing director and vice president, GoDaddy India, said, "We are extremely excited to again partner with MS Dhoni. Known for his 'cool' approach to complex and high-pressure situations, Mahi has been the perfect 'Bijness Bhai', guiding our customers on how to make their online businesses grow. By working with Dhoni, we wish to continue guiding and inspiring Indian entrepreneurs to follow their dreams and transform their business ideas into reality online.”
He added, “As businesses around the world are experiencing unprecedented impacts of Covid-19, we at GoDaddy stand committed to extend our support by helping them thrive online. Through this campaign and our association with Dhoni, we want to educate Indian entrepreneurs and small business owners about the benefits of going online especially during this current crisis, while demonstrating the power of our integrated suite of online products and services to help them create and grow their businesses online."
The films are running across Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil and Telugu.