Campaign India Team
Aug 20, 2018

MMGB: Tiger Shroff joins '6 Pack Isspeshal band'

Watch the film conceptualised by Y-Films here

Tiger Shroff has entered Y-Films and Red Label's 6-Pack Band 2.0. The band which comprises of three boys and girls between the ages for 13-18 with special needs and incredible music skills looks to build awareness and acceptance on mental health and disability. 
 
Shroff has joined hands with them to get the message out. The song is a Bhangra pop track titled, 'Dimaag Ke Taale Tod Na'. It has been sung by the band and also features Mika Singh. It urges people to open their minds against biases, prejudice and accept people irrespective of their differences. 
 
A statement reveals that the music video featuring Tiger Shroff has actually been inspired by a real-life incident involving a differently abled person who was bullied. 
 
Amin Lakhani, president - client leadership, Mindshare, said, "The six rockstars of Brooke Bond Red Label 6 Pack Band 2.0 are ready to melt hearts, yet again, with this song. Changing mindset is a steady and gradual process and with this number we strive to get closer to doing just that. Having a personality like Tiger Shroff on board, embracing, motivating and loving these kids with sheer genuineness is just what we needed to drive our message even more strongly. We're really excited on this one!"
 
Ashish Patil, head, Y-Films, said, “Get ready to roar, as Tiger joins the 6-Pack Band 2.0! It’s amazing to see a young icon like Tiger come on board with us to not just make movies or music but to make meaning. Together we’re really hoping to open up a few minds and hearts along the way to make this world a more isspeshal place."
Source:
Campaign India

Related Articles

Just Published

Premium
The future is short: How pithy clips are taking over social video
Premium
12 hours ago

The future is short: How pithy clips are taking ...

A look at TikTok's rise and other brands' quick-hitting successes.

Premium
Mumbrella to cease Asia operations
Premium
12 hours ago

Mumbrella to cease Asia operations

Mumbrella publisher Tim Burrowes announced the closure in a lengthy and honest letter just published.

Premium
You can't stay mad if your mouth is stuffed with Mini Oreos
Premium
3 days ago

You can't stay mad if your mouth is stuffed with ...

That's just science, as this fun ad by FCB Jakarta proves.

Premium
Real Kashmir showcases 'unreal fan' stories
Premium
3 days ago

Real Kashmir showcases 'unreal fan' stories

Watch the film conceptualised by Cheil India here