Campaign India Team
Oct 28, 2013

MMGB: Territorio de Zaguates Costa Rica breeds adoption

Watch the campaign by Garnier BBDO here

One’s caste is determined by birth. In the case of dogs, it’s celebrated as pedigree. To a point where it leads to neglect of the ‘lesser’ non purebreds.

Here’s a campaign that spins the needle the other way and celebrates the uniqueness of the hybrids, by creating an identity for each of the new breeds.

Have a wonderful working week ahead.

Source:
Campaign India

Just Published

2 hours ago

Safety concerns rise as MDH and Everest spices face ...

The FSSAI will soon be initiating an inquiry after Hong Kong and Singapore banned the two spice brands for allegedly containing carcinogens.

3 hours ago

Times of India launches 'My City, My Art' challenge ...

Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.

4 hours ago

Goafest unveils 'age of adaptability' theme for 2024

A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.

5 hours ago

Google delays cookie deprecation again: APAC adtech ...

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.