Watch the campaign by Garnier BBDO here
Oct 28, 2013 02:37:00 PM | Video | Campaign India Team Share - 
One’s caste is determined by birth. In the case of dogs, it’s celebrated as pedigree. To a point where it leads to neglect of the ‘lesser’ non purebreds.
Here’s a campaign that spins the needle the other way and celebrates the uniqueness of the hybrids, by creating an identity for each of the new breeds.
Have a wonderful working week ahead.
