Watch the campaign by Garnier BBDO here
One’s caste is determined by birth. In the case of dogs, it’s celebrated as pedigree. To a point where it leads to neglect of the ‘lesser’ non purebreds.
Here’s a campaign that spins the needle the other way and celebrates the uniqueness of the hybrids, by creating an identity for each of the new breeds.
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Expressions of interest have been invited from eligible advertising agencies to execute branding and non-branding communications jobs for the Government of India undertaking.
As the general elections enter their final stretch, the campaign is leveraging a series of digital posters to motivate the public to cast their votes for the issues that matter most to them and to society.
With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.
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Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
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