Watch the campaign by Garnier BBDO here
One’s caste is determined by birth. In the case of dogs, it’s celebrated as pedigree. To a point where it leads to neglect of the ‘lesser’ non purebreds.
Here’s a campaign that spins the needle the other way and celebrates the uniqueness of the hybrids, by creating an identity for each of the new breeds.
Have a wonderful working week ahead.
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