Campaign India Team
Dec 17, 2018

MMGB: Shocked Aamir Khan bargains for Star's 'value pack'

Watch the film conceptualised by Star's in-house team here

Star TV Network has rolled out a film to promote its 'value pack'. The film has been conceptualised by Star's in-house team and features Aamir Khan and Pankaj Tripathi.
 
Khan is shocked by Star TV's channel 'value pack' for Rs 49. He has a reverse bargain with the shop keeper Tripathi, urging him to charge more. Tripathi has none of it though and sticks to his price. 
 
The film was published on 15 December. 
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.

1 day ago

Why L’Oréal’s CMO is betting on startups to keep ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

1 day ago

Schneider Electric’s case for being a local global ...

Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.

1 day ago

How brands can have their (plum) cake and eat it too

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.