Campaign India Team
Dec 26, 2016

MMGB: Ola rides AIB's #PeekeMatChala

Watch this fun video before New Year's eve

 
We've been fans of AIB and their Vigyapanti for a while now. 
 
This video makes the 'Don't drink and drive' point with their brand of humour.
 
It also urges viewers to get an Ola ride instead.
 
Good job, AIB. And good going, Ola. 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

Japan drives Dentsu’s modest Q1 growth, APAC and ...

CXM struggles with double-digit declines globally, while media services provide steady growth.

13 hours ago

Zepto taps big data to court consumer brands

The quick-commerce platform’s Zepto’s Atom product promises real-time, hyperlocal brand insights—without the global analytics agency price tag.

13 hours ago

WPP Media: How did one of the world’s biggest comms ...

Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.

14 hours ago

Dabbawallas take on Tom Cruise’s mission: Tiffins, ...

A Mumbai delivery hero dons Ethan Hunt’s soundtrack in a promo that maps local grit to global stunts—sans the pyrotechnics.