The Work
Campaign India Team
Sep 12, 2016

MMGB: Mercedes SL and Federer - Timeless Legends

Watch the campaign by Merkley & Partners New York here

If there was a book titled '101 ways to use a celebrity', it probably would miss out on this kind of idea.
 
Bringing together two 'legend' brands with a tinge of humour and finesse in execution. 
 
Legend.
 
Have a wonderful working week ahead.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amitabh Bachchan doesn't share his Bikaji

1 Amitabh Bachchan doesn't share his Bikaji

Wildcraft looks to equip India before stepping out

2 Wildcraft looks to equip India before stepping out

Blog: Media sackings are sad, and avoidable

3 Blog: Media sackings are sad, and avoidable

#MeToo: Tata Motors' head of corporate communications asked to go on leave

4 #MeToo: Tata Motors' head of corporate communications asked to go on leave

Poran Malani appointed director of operations at S4 Capital

5 Poran Malani appointed director of operations at S4 Capital

Budweiser India brings back 'whassup', with a twist

6 Budweiser India brings back 'whassup', with a twist

Uber to shut Singapore office as part of global cost-cutting measures

7 Uber to shut Singapore office as part of global cost-cutting measures

Eid Mubarak: How brands are celebrating

8 Eid Mubarak: How brands are celebrating

Kent RO apologises for discriminatory ad

9 Kent RO apologises for discriminatory ad

Subbu's blog: The touchstone of emotion

10 Subbu's blog: The touchstone of emotion

Related Articles

Roger Federer talks comfort in Uniqlo campaign
The Work
Feb 06, 2019
Daniel Farey-Jones

Roger Federer talks comfort in Uniqlo campaign

Opinion: Roger Federer, the Nike legacy, and Uniqlo's golden opportunity
Opinion
Jul 09, 2018
Richard Payne

Opinion: Roger Federer, the Nike legacy, and ...

Justify nothing, says the Mercedes B Class
The Work
Feb 05, 2019
Campaign India Team

Justify nothing, says the Mercedes B Class

Nike congratulates Roger Federer, asks others to 'get off his lawn'
The Work
Jul 17, 2017
Campaign India Team

Nike congratulates Roger Federer, asks others to ...

Just Published

Creative Critique through the gender lens: Ad reviews 25 May - 1 June
Advertising
19 minutes ago
Dr AL Sharada

Creative Critique through the gender lens: Ad ...

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Asian Paints shows new safety standards with nosy neighbour story
The Work
18 hours ago
Campaign India Team

Asian Paints shows new safety standards with nosy ...

Watch the film conceptualised by Ogilvy here

Opinion: The new normal - (yet) another perspective
Opinion
21 hours ago
Pooja Nair

Opinion: The new normal - (yet) another perspective

This crisis seems to have somehow nudged people into caring, states the author

Neeraj Pratap Sangani elevated as COO at Hansa Customer Equity
Advertising
21 hours ago
Campaign India Team

Neeraj Pratap Sangani elevated as COO at Hansa ...

Was chief business officer prior