So how do you go about showcasing the ‘world’s most versatile’camera? Here’s how GoPro does it.
But remember. You don’t have to ‘be a hero’ this work week, or any other. Just enjoy what you’re doing.
MMGB: GoPro ‘Be a hero’
Watch the four-minute video for the camera brand here
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
L’Oréal's latest work with Aishwarya Rai Bachchan ...
All while making the global icon look impossibly perfect—proof that rejecting digital validation is easier said than done.
Moves and wins: Week of 1 September
Our weekly roundup of the latest appointments and account wins from Grey India, Adfactors PR, Madison Media, V Spark Communications, McCann Worldgroup India, Vigor Media Worldwide, Nothing, PVNA Group, TukTuki, TrucksUp, Flash Communications, CreativeFuel, and many more.
Andrew Scott, WPP’s global COO and M&A guru, to ...
Close ally of outgoing CEO Mark Read will support new boss Cindy Rose until end of 2025.
The Dentsu sale is natural selection; the dinosaurs ...
Dentsu’s sale, WPP’s turmoil, Omnicom and IPG’s merger chase all point to the fact that the giants of advertising are stumbling. As TrinityP3's Darren Woolley argues, this is natural selection at work. In the end, it's adapt or go extinct.