Advertising
Campaign India Team
Feb 01, 2016

MMGB: Durex couple 'Shatter some cliches' this Valentine's Day

Watch the spot by Isobar Toronto here

Durex is urging people to shatter some cliches ahead of Valentine's Day.
 
The film above is rather self-explanatory.
 
So go ahead. Shatter some cliches this work week.
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

3 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

GroupM to merge agency brands into single P&L

4 GroupM to merge agency brands into single P&L

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

India 2030: Middle class majority to fuel shift to experience-led spending

6 India 2030: Middle class majority to fuel shift to experience-led spending

Moves and wins roundup: Week of 28 April

7 Moves and wins roundup: Week of 28 April

IPL ads: High stakes, low recall, and smarter plays

8 IPL ads: High stakes, low recall, and smarter plays

WPP eyes India for growth as global revenue faces headwinds

9 WPP eyes India for growth as global revenue faces headwinds

Can BHIM’s emotional pivot win the trust battle in digital payments?

10 Can BHIM’s emotional pivot win the trust battle in digital payments?

Related Articles

Valentine's Day 2024: Brand work that caught our attention
Advertising
Jan 29, 2024
Campaign India Team

Valentine's Day 2024: Brand work that caught our ...

Havas Worldwide retains Durex creative duties
Advertising
May 24, 2024
Preeti Hoon

Havas Worldwide retains Durex creative duties

Durex asks consumers to become 'explorers' in bold new campaign
Advertising
May 02, 2024
Campaign India Team

Durex asks consumers to become 'explorers' in bold ...

Reckitt Benckiser puts Durex creative duties up for pitch
Advertising
Apr 02, 2024
Preeti Hoon

Reckitt Benckiser puts Durex creative duties up for ...

Just Published

Era of mediocre content to end soon, says Sony Pictures' Banerjee
Media
20 hours ago
Campaign India Team

Era of mediocre content to end soon, says Sony ...

Asia Video Industry Association (AVIA) organises 'Future of Video India 2025' conference to discuss issues regarding content creation, distribution, monetisation, and regulations.

Are brands right to allow machines to handle customer service?
Digital
21 hours ago
Matthew Keegan

Are brands right to allow machines to handle ...

While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions about a balanced approach that combines technology with empathy.

History of GroupM 2003-2025: The world's largest media investment arm
Advertising
22 hours ago
Beau Jackson

History of GroupM 2003-2025: The world's largest ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

Google introduces AI Max to search campaigns
Advertising
23 hours ago
Joseph Arthur

Google introduces AI Max to search campaigns

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.