Campaign India Team
Jun 01, 2015

MMGB: Castrol’s pulsating content drives user to the edge – and back

Watch the video conceptualised by The Brooklyn Brothers London here

This piece of virtual reality is designed to take the user to the edge.
 
Castrol Edge is the brand and the agency was The Brooklyn Brothers London.
 
The video which captures the excitement of a ‘Virtual Drift’ speaks for itself and then some, for the brand.
 
Have a wonderful work week ahead. 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani...

The appointments follow the arrival of new chief executive Cindy Rose on 1 September.

1 day ago

Meta rolls out festive tools for India’s ad market

With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.

1 day ago

From ‘maybe’ to ‘must do’: Sun Pharma’s diabetes pitch

A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.

1 day ago

Publicis CEO Arthur Sadoun shoots down suggestions ...

'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.