Mia celebrates women embracing every version of themselves

Mia by Tanishq has rolled out a campaign titled 'this is me', to celebrate women of different backgrounds making strides in their respective fields. 

 

Conceptualised by Famous Innovations, the film showcases an array of women being interviewed about how they want to be unique and how they embraced their differences. The film then breaks into song, to honour their differences. From working moms to influencers, the film shows women changing the game in society and embracing their true selves. It builds on the unapologetic attributes of the women, along with the brand's designs. 

 

The campaign will be rolled out across print, outdoor and digital.