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Its new campaign calls time on tech talk and hidden terms, questioning whether AIoT is clarity—or just clever marketing.
INSIDE THE AD: In a market obsessed with speed and cashback, Airtel Payments Bank’s latest campaign urges Indians to slow down—and bank smarter.
This year, SMARTIES India awarded 86 campaigns for creativity, purpose and proven business impact.
The short film, conceptualised by Maitri Advertising Works for Mathrubhumi, has already sparked significant public debate.