Campaign India Team
Jul 20, 2016

McDonald's launches new variants, spreads the 'good news'

Watch the ad films conceptualised by Leo Burnett here

McDonald’s has added two variants to its McAloo Tikki, burger to its menu and introduced a Mexican Cheesy Fries offering. Announcing these are three TVCs conceptualised by Leo Burnett. 
 
One of the films features a young woman walking into a room to be greeted by her elder brother. He tells her that he has good news to share. Seeing his wife seated on the bed, the girl infers that they are expecting and gets excited, in sharp contrast to her bored state when she walked in. The man reveals the 'news' calmly: that McAloo Tikki now has two new variants. The film ends with the trio enjoying the burgers at a McDonald's store, as the new launches are showcased.

Another film is set in an office. A boss walks up to meet his junior, and tells him that he has good news to share. The younger man eyes a new vacant cabin in front of him, and is overjoyed expecting a promotion. He embraces the boss and gives him a hug. His boss then breaks the news to him, about the McAloo Tikki flavours, and breaks his heart. This film too ends with the duo enjoying their burgers at a store.

A third product film has been rolled out for the Mexican Cheesy Fries.
 
Kedar Teny, director – marketing and digital, McDonald’s India – West & South, said, “Since the last two decades, McDonald’s India has embarked on a journey by listening to our customers and responding to their needs, innovate our product offerings to appeal to the local appetite. The new McAloo Tikki variants alongside Mexican Cheesy Fries offer an intercontinental experience to Indians who are seeking global flavours with an Indian twist."
 
Credits:
 
Client: McDonald's India – West and South
 
Creative agency: Leo Burnett India 
Chief creative officer: RajDeepak Das  
Executive creative directors: Prajato Guha Thakurta, Sachin Kamble 
Business heads: Rakesh Hinduja, Maninder Bali 
Creative team: Aalap Desai, Amit Pandya, Pratik Khara, Saif Razvi
Brand partner: Supriya Bhasin
Brand associates: Joanna Grover, Aditya Atre
 
Production house: Oink Films  
Films director: Shrisha Guha
Producer: Naved Punjabi, Gautam Vaze
 
Source:
Campaign India

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