McDonald's launches McSpicy Fried Chicken with NTR Jr as brand ambassador

McDonald's India (West and South) has announced the appointment of actor NTR Jr as brand ambassador and launched McSpicy Fried Chicken.

 

A campaign has been conceptualised by DDB Mudra which consists of a film featuring the actor. The film looks to bring out the #DontExplainJustShare brand thought. In the film a restaurant manager points out to the actor that it's closing time. The actor pulls out a match box and illuminates the surroundings and states that it's opening time and continues enjoying his meal with his friends.

 

Arvind RP, chief marketing officer, McDonald’s India (West and South), said, “We are ecstatic to have NTR Jr join the McDonald's India family as our brand ambassador. His incredible on-screen presence, charismatic personality, and relatability among the youth and families complement our vibrant brand and this new offering very well. We look forward to captivating our fans with our latest campaign that spotlights the joy of sharing our delicious McSpicy Fried Chicken with friends and family.”

 

Rahul Mathew, chief creative officer and executive director, DDB Mudra, said, “In NTR Jr we have an icon who has changed how the world sees Indian cinema. And with McSpicy Chicken Sharers we’ve changed the way the consumer looks at fried chicken. We wanted to make sure that NTR Jr’s inimitable style comes through in our communication.”