Manyavar and Mohey have launched a campaign titled #ApnoWaliShaadi and #DulhanWaliFeeling, to highlight the real emotions of families and individuals during an intimate wedding. Conceptualised by Shreyansh Innovations, the series of six films highlight how weddings in pandemic times are not about a bigger crowd, but about celebration with family and close friends.
Each of the six films showcase how the bride and groom enjoy with their closest people, making the occasion more special than it ever was.
Ravi Modi, MD, Vedant Fashions said, “Manyavar and Mohey as a brand has always believed that our communication should be of the highest standards when it comes to breaking the barriers and stereotypes of weddings. It also reflects our business objective of talking not just to the bride and groom, but also to their close relatives, as our collection is for everyone and for every occasion.”
Shreyansh Baid, founder, Shreyansh Innovations said, “Manyavar and Mohey are known for celebrating weddings in a unique way. And for this campaign, the brand celebrates the rituals and traditions with a twist, where the unseen moments between different kinds of relationships shine through. That’s what makes it truly special."
Vaishakh Jhunjhunwala, creative director, Shreyansh Innovations, added, "Weddings are today happening with limited audiences, but that's what has made it all the more special. Because now weddings aren't as much about attending to guests and following traditional protocols, as much it is about enjoying with your close family and friends, without any inhibitions. That's where #ApnoWaliShaadi and #DulhanWaliFeeling step in and highlight such stories that portray weddings as more than just a function and more of a celebration."
The campaign is airing across all digital and social media channels.
