Manforce Condoms has rolled out a film that urges couples to exercise Public Display of Affection (PDA) with caution.
Conceptualised by ADK Fortune, the concept behind the film isn't about disregarding others feelings but putting themselves in danger. It shows a couple being captured by onlookers on video.
Joy Chatterjee, DGM, Mankind Pharma, said, “As a responsible brand, we take pride in sensitising couples about safe sex. This time we have a strong message to those couples who indulge in PDA thinking they are doing it within the four walls of their house. It’s important for them to understand where they are, what they are doing and how their actions can ruin their life.”
Subroto Pradhan, managing partner, ADK, added, “After our successful campaign #ShutThePhoneUp, we wanted to continue with this momentum of sensitizing people about ‘safe sex’. And that is how we arrived at our fresh campaign #YouAreNotAlone. The campaign speaks about the danger of letting your guard down in a public place. Irrespective of what the place may look like, there is always danger lurking around and that can ruin your life”, says Subroto Pradhan, Managing Partner, ADK-Fortune.
Client: Mankind Pharma
Mankind MD and CEO: Rajeev Juneja
Mankind team: Joy Chatterjee, Eshita Goswami
Agency: ADK Fortune Communications
Managing partner: Subroto Pradhan
ECD: Uday Rao
Creative team: Sanyam Sharma, Piyush Gupta
Account management: Ambar Sharan Lal, Vishnu Narain Lal, Abhishek Bajpayee
Production house: Elements
Director: Vivek Das Chaudhary