Malabar Gold & Diamonds has rolled out the ninth edition of its ‘Brides of India’ campaign. The film has a wedding theme song titled #MakeWayForTheBride, that looks to depict the confident and fun entries of Indian brides at their weddings. The wedding anthem, conceptualised by Dentsu India, features Malabar Gold & Diamonds’ brand ambassadors Anil Kapoor and Kareena Kapoor Khan.
MP Ahammed, chairman, Malabar Group, said, "The ‘Brides of India ‘campaign is our tribute to new-age brides and their awe-inspiring individuality. Over the last ten years, Brides of India has played a pivotal role in showcasing our versatility in catering to all bridal jewellery needs from all around the country. The theme of Brides of India 2021 encourages all to make way for the bride. Because this is her moment, it’s her big day, and she’s here to own it! She’s here to shine and make sure the world knows it. With the launch of Brides of India 2021 campaign, we celebrate the brides who choose to make the big day all about her. With designs that cater to varied sensibilities of new-age brides across regions, there is something unique for every bride to complement her unique entry."
The campaign employs several touchpoints like TV, print, OOH, social media, digital, in-store and on-ground activation.
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