MakeMyTrip gets 'fancy' Ranveer Singh back to his origins
Watch the ad film conceptualised by Publicis India here
Apr 11, 2017 04:32:00 AM | Video | Campaign India Team Share -
MakeMyTrip has rolled out an ad film featuring all three of its brand ambassadors Alia Bhatt, Diana Penty and Ranveer Singh. The film has been conceptualised by Publicis India.
It opens in an office. Penty looks to Bhatt and asks her where does she think Sam (Ranveer Singh) is from. With a playful expression, Bhatt tells Penty that it's time to find out and calls out to Sam. She asks him whether he's made his booking for his upcoming trip to Paris. Singh replies in a British accent in the affirmative. He says he has a friend who always makes his bookings. Bhatt then passes on her phone to Singh and tells him about some offers on MakeMyTrip for international travel. As Singh takes the phone and walks out, Penty looks towards Bhatt and wonders how that's going to help solve her query. Bhatt just makes a signal to wait.
Singh meanwhile goes through the app, and gives out a 'Bh### K# A####' exclamation. Bhatt hears that and the mystery is solved. She exclaims to Penty that he's from Delhi as the duo giggle. The film ends with Singh on the phone abusing the man who made his bookings on the phone, with a typical North Indian accent.
Speaking with Campaign India, Bobby Pawar, CCO and MD, Publicis India, said, "The brief was that one can get some of the best international travel deals when on MakeMyTrip. We wanted to make the sales pitch entertaining. When one sees deals on MakeMyTrip they shock them to an extent that it takes you back to your origins."