Campaign India Team
Feb 09, 2021

Mahindra Bolero tells the story of India’s ‘Ambulance Man and Woman’

Watch the film conceptualised by Flying Cursor Interactive

Mahindra Auto has unrolled a new digital campaign for its Bolero. The film aims to throw light on the story of the Kalia couple – Himanshu and Twinkle ­­–  who have saved over 10,000 lives by converting the Bolero into an ambulance. 
The film states how the couple offer their Bolero as an ambulance with the aim of making emergency healthcare accessible to everyone. Despite Twinkle getting Covid-19 herself, Himanshu continued to offer ambulance services till his wife could join him back. The campaign has been conceptualised by Flying Cursor Interactive.
Shormistha Mukherjee, co-founder and director, Flying Cursor said, “This is a story of a couple who faced insurmountable odds and rose to the challenge. And we had to do justice to their efforts. It’s one of the many projects we were able to accomplish during the pandemic while we were working from home. And since it’s a true story of people who take on anything, it’s quite close to our heart.”  
Campaign India

Related Articles

Just Published

1 hour ago

Mediabrands and Vice Media Group ink global ...

Deal will bring global production content capabilities and original entertainment properties to Mediabrands' six-month-old content studio

3 hours ago

The Q India elevates Krishna Menon to chief ...

Was chief revenue officer at the company

4 hours ago

iPhone users overwhelmingly reject app tracking, ...

The long-term consequences of Apple’s privacy shift will be complex, experts say

4 hours ago

Hyundai claims to be the rare one to care

Watch the films conceptualised by Innocean Worldwide here