Mahendra Singh Dhoni gets Turtlemint to secure his clients' future

Turtlemint has rolled out a campaign ‘#FutureKaInsurance’ (the future insurance) featuring cricketer Mahendra Singh Dhoni to highlight how technology and insurance advisors can reap financial benefits.

Conceptualised Tilt Brand Solutions, the film showcases Dhoni as an insurance advisor introducing a Turtlemint robot to his client. He tells his client that the robot is a technology mastermind who can help him select the best insurance policies from a pool of policies in the market. The film aims to showcase how technology married with a financial advisor can help an insurer profit.  

Anand Prabhudesai, co-founder, Turtlemint, said, “The insurance ecosystem is a crowded one, with most players playing on the product offerings or traditional tropes of fear and responsibility. This is something we wanted to change while also highlighting what sets us apart from our competition. In the last few years, we have put our advanced AI-powered technology in the hands of 2.8 lakh plus advisors across the length and breadth of the country. While technology sifts through a lot of data to find the best options, the advisor helps make sense of it and relates it to the customer's needs and aspirations at a human level. We are delighted to collaborate again with our brand ambassador Mahendra Singh Dhoni for the #FutureKaInsurance campaign as he exemplifies our brand values and ethos.”

Ameya Kovale, executive director - creative, Tilt Brand Solutions, said, "We were clear right from the outset, that Turtlemint is a unique insurance product and brand, operating at the intersection of humans and tech. This also gave us the idea to personify the tech half and we created the Turtlemint bot as the perfect jodi for MSD. This jodi of unbiased tech and human EQ is why we chose the campaign sign-off - Future ka Insurance.”