Campaign India Team
Feb 10, 2016

Maggi adds flavour to old students' hostel visit

Watch the ad film conceptualised by McCann Erickson here

Nestle has rolled out a TVC for Maggi conceptualised by McCann Erickson. 
 
The film opens in a college hostel. Three formally dressed men knock at a door. As it is opened, one of them asks the young man to move, saying it's their room. They walk in and look at the cupboards, the fan, and the bed, and note that nothing has changed, implying that this was the room they once occupied. As the three get comfortable, the current occupants get uncomfortable. One of the three visitors throws packs of Maggi towards another, and asks him to cook it. When the receiver asks the current occupant for a bowl, he retorts asking who they are, to which the men reply in unison: 'Batch of 1997'. The boy gets up and introduces himself as a first year student, and gets his friends together to join the Maggi cooking session. The group enjoys the noodles together saying, 'Wohi taste, superb' (Same taste, superb).
 
The film was published on Maggi's YouTube page on 30 January 2016 and is being promoted with the #NothingLikeMAGGI. 
 
Credits
 
Client: Nestle 
Brand: Maggi
Agency: McCann Erickson
Source:
Campaign India

Related Articles

Just Published

11 minutes ago

Deepender Rana to lead Kantar South Asia as Preeti ...

Rana was leading Kantar's Insights business in greater China

47 minutes ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio

11 hours ago

The often-hidden costs of in-house agencies

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered

11 hours ago

Amazon Prime Video issues apology for 'objectionable...

Move follows protests against series' content, drawing FIRs against makers, cast, in MP and Maharashtra in January 2021