Maggi adds flavour to old students' hostel visit

Watch the ad film conceptualised by McCann Erickson here

Feb 10, 2016 09:14:00 AM | Video | Campaign India Team Share - Share to Facebook

Nestle has rolled out a TVC for Maggi conceptualised by McCann Erickson. 
 
The film opens in a college hostel. Three formally dressed men knock at a door. As it is opened, one of them asks the young man to move, saying it's their room. They walk in and look at the cupboards, the fan, and the bed, and note that nothing has changed, implying that this was the room they once occupied. As the three get comfortable, the current occupants get uncomfortable. One of the three visitors throws packs of Maggi towards another, and asks him to cook it. When the receiver asks the current occupant for a bowl, he retorts asking who they are, to which the men reply in unison: 'Batch of 1997'. The boy gets up and introduces himself as a first year student, and gets his friends together to join the Maggi cooking session. The group enjoys the noodles together saying, 'Wohi taste, superb' (Same taste, superb).
 
The film was published on Maggi's YouTube page on 30 January 2016 and is being promoted with the #NothingLikeMAGGI. 
 
Credits
 
Client: Nestle 
Brand: Maggi
Agency: McCann Erickson

RELATED ARTICLES

Toon in with Dhananjay

7 months ago| article

Toon in with Dhananjay
Ogilvy elevates Ganapathy Balagopalan as deputy chief strategy officer

7 months ago| article

Ogilvy elevates Ganapathy Balagopalan as deputy chief strategy officer
Rediffusion to handle Tata Power's creative, media and digital mandate

7 months ago| article

Rediffusion to handle Tata Power's creative, media and digital mandate