Nestle has rolled out a TVC for Maggi conceptualised by McCann Erickson.
The film opens in a college hostel. Three formally dressed men knock at a door. As it is opened, one of them asks the young man to move, saying it's their room. They walk in and look at the cupboards, the fan, and the bed, and note that nothing has changed, implying that this was the room they once occupied. As the three get comfortable, the current occupants get uncomfortable. One of the three visitors throws packs of Maggi towards another, and asks him to cook it. When the receiver asks the current occupant for a bowl, he retorts asking who they are, to which the men reply in unison: 'Batch of 1997'. The boy gets up and introduces himself as a first year student, and gets his friends together to join the Maggi cooking session. The group enjoys the noodles together saying, 'Wohi taste, superb' (Same taste, superb).
The film was published on Maggi's YouTube page on 30 January 2016 and is being promoted with the #NothingLikeMAGGI.
Agency: McCann Erickson