Reckitt Benckiser has rolled out a public awareness campaign through which it urges people to disinfect and clean surfaces that are touched often in the house.
Conceptualised by McCann Worldgroup India, two films have gone live. One features Saif Ali Khan and the other features Kareena Kapoor Khan. More films featuring Ganesh Venktataram and Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh and Genelia D’Souza will also be published.
Narasimhan Eswar, senior vice president and managing director, South Asia, RB Hygiene, said, “We are looking to educate our consumers with the right information that will help them break the chain of infection.”
Sukhleen Aneja, CMO and marketing director, RB Hygiene South Asia, added, “At this point in time, protection and precaution are key to fighting viruses. It has become extremely critical to maintain good hygiene at home by regular hand washing, disinfecting surfaces, maintaining social distancing etc. These are the only way to help break the chain of this deadly infection. With Lizol’s #DisinfectToProtect campaign we would like to raise awareness on the need for disinfecting not just floors but multiple surfaces like tabletops, kitchen counters, door handles etc. We hope that with this campaign we can do our bit in raising awareness and making the world cleaner and healthier.”
Prasoon Joshi, CEO and COO, McCann Worldgroup, said, “While we are strictly adhering to the stringent guidelines of staying at home, this public service message is our way of educating people on taking utmost care of their home and their loved ones by keeping surfaces clean and germ free.”