Lava Blaze helps Kartik Aaryan prove the cuckoo in a crow

Lava Blaze has rolled out a campaign featuring actor Kartik Aaryan to highlight its camera features. 

 

Conceptualised by 82.5 Communications, the film showcases Aaryan on a jungle safari. The safari guide in the film is depicted as a Mr know-it-all about the birds of the jungle. When Aaryan points out a bird he spotted, the guide says it's a crow. However, Aaryan outsmarts him by using his Lava Blaze zoom camera and takes a picture of the bird who doesn’t turn out to be a crow, but a cuckoo bird. 

 

Sunil Raina, president and business head, Lava International, said “With our new film, we aim to strike a chord with the younger generation and highlight the key proposition of our stunning Blaze Pro smartphone. The film, which features Kartik Aaryan in his usual playful mood, emphasises our efforts to improve consumers' camera experience with the incredible 50MP triple camera with 6X Zoom. We appreciate 82.5 Communication for conceptualising the film and rightly illustrating our message via this film.”

 

Piyush Pandey, chairman of global creative and executive chairman India Ogilvy, said, “I salute Lava for making a lovely product and for giving a rare single-minded brief. I am also proud of 82.5 for responding with a delightfully simple solution. I look forward to an equally good response from the consumer. I am also very happy with the performance of the artists and the filmmaker.”