Stationery and art brand Kokuyo Camlin has rolled out a digital initiative 'Inspire A Billion' to get the ongoing Rio Olympics in focus and get more people to watch it. The campaign has been conceptualised by Big I Tuna.
The campaign features four films, each featuring a child who aspires to bring glory to India in his or her favourite sport. Twisha Chera dreams of winning an Olympic Gold for India in gymnastics. Joshua wishes to lead the Indian football team. Sana Khan wants to captain the women’s hockey team. Aditya wants to win a Gold in swimming. The films captures each of them in their sporting arena, focused on their goal.
Inspireabillion.com, the home of the initiative, also aims to create awareness and keep followers notified of team India’s performance.
The films went live on social media on 10 August 2016.
