Kellogg’s proposes corn-powered breakfast to propel ambitions

Watch the ad film conceptualised by J. Walter Thompson here

Jul 30, 2015 08:07:00 AM | Video | Campaign India Team

Kellogg’s has rolled out a TVC for its flagship corn flakes featuring Indian badminton star Saina Nehwal, highlighting the importance corn in one's daily breakfast. The ad film has been conceptualised by J. Walter Thompson.

The film begins with a young man waking up with a jolt, and immediately reaching out to his phone to check work related e-mails. He works hard towards his aim – the corner office. The jingle makes the point that to be able to realise his dreams, the cup of tea that makes his breakfast will not suffice. Next up is a young boy who wishes to be an astronaut and go to Mars. But is a glass of milk enough to provide the necessary nutrition, the ad questions.

Nehwal clears the air saying the day should always start with a solid breakfast as big dreams require bigger nutrition. After visuals of her winning a game and lifting a trophy, she is seen having Kellogg’s Corn Flakes for breakfast. The film ends with a showcase of the breakfast offering and the proposition of ‘Bade sapnon ki sahi shuruwat Kellogg’s anaaj ke saath’ (Kellogg’s corn provides the right start to big dreams).


Client: Kellogg’s India
Creative agency: J. Walter Thompson