Jalebi, a Gen-Z dating app, has launched a new ad campaign titled ‘Love, Care, Repeat’ to advocate mindful dating. Conceptualised by Momo Media, the films aim to inspire and empower its users to take control of their happiness and not settle for anything less in relationships.
Each of the ad films showcase a different aspect of self-love and care. Right from focusing on one’s physical and emotional needs to not settling for less than what you deserve, the films give users tidbits on living their best lives, no matter what shape that takes. The campaign positions Jalebi as an app created for like-minded individuals who want the most out of every date.
Able Joseph, founder and CEO, House of Aisle, said, "We believe that when you take care of yourself, you're more likely to attract the right person and have healthier relationships. Dating isn't all that easy for Gen-Z. Through Jalebi, we want to provide a safe platform through which they can find meaningful relationships – and this campaign captures exactly that outlook."
The campaign is currently being rolled out on social media.
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