Ishaan Khatter relies on Lay’s to have his back
Watch the film conceptualised by Wunderman Thompson here
Jul 14, 2021 10:12:00 AM | Video | Campaign India Team
Lay’s has rolled out a TVC titled ‘Ghar Par Lay’s, Always!’ (there’s always Lay’s at home) featuring actor Ishaan Khatter. Conceptualised by Wundrman Thompson, the film marks the launch of the newly launched packs and highlights how no get-together is complete without Lay’s.
The film opens with Khatter and his friends playing board games at home, when they ask him if he has Lay’s. He tells them that it might be lying around somewhere in the house and they ask him to look for it. Khatter quickly rushes to the nearby supermarket to buy some of it. By the time he’s back, his friends completely ransack his apartment, looking for the pack of chips.
Anshul Khanna, senior director, marketing - foods, PepsiCo India said, “We at Lay’s continue to be laser-focused on elevating everyday moments in the lives of our consumers. Our latest campaign, ‘Ghar Par Lay’s, Always!’ captures the many in-home moments that people are experiencing today – be it working from home or hanging out with friends. Through our first-ever association with Ishaan Khatter – who represents the spirit of the youth today, we aim to deepen our consumer connect through the relatable moments captured in the TVC. We sincerely hope consumers enjoy these newly-launched, special in-home packs and make them a part of their experiences”.
Ritu Nakra, WPP lead, PepsiCo Foods at Wunderman Thompson, India, said, “Right now, the world is at home. Be it remote working, watching a movie or two, hanging out with friends, weekend outings - we are doing all this and more in the comfort of our own homes. And it's only fair to make these occasions more joyous and delightful by making India's most loved snack brand - Lay's - an integral part of our 'at home’ lifestyle. As our spots say ‘Ghar Par Lay's, Always!’”
Creative agency: Wunderman Thompson
WPP lead - PepsiCo Foods, India: Ritu Nakra
Chief creative officer: Senthil Kumar
Executive creative director: Udayan Chakravarty and Dushyant Chopra
Strategy leads: Atishi Pradhan, Arnab Datta Chaudhari
Creative directors: Sameer Kumar, Dapinder Singh
Copywriter: Aakash Aher
Account management: Sougata Kundu, Binay Mehra, Virender Bhawnani
Production house: Nirvana Films
Director: Kishore Iyyar
Producer: Ranjan Bhowmick