The Work
Campaign India Team
Jun 02, 2022

Ikea's beds and sofas get consumers going 'oooh' and 'aaah'

Watch the films conceptualised by dentsu India here

Watch the films conceptualised by dentsu India here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Hiring without the hustle: SuperStuff.ai rewires marketing talent

4 Hiring without the hustle: SuperStuff.ai rewires marketing talent

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

No internet, no problem: AI dials up Bharat

7 No internet, no problem: AI dials up Bharat

Moves and Wins: Week of 07 July

8 Moves and Wins: Week of 07 July

WPP hires AKQA global CEO from Accenture

9 WPP hires AKQA global CEO from Accenture

Influence, interrupted: How India’s creator economy grew up

10 Influence, interrupted: How India’s creator economy grew up

Related Articles

Ikea’s India play: Why online comes before the big store
Advertising
Mar 03, 2025
Vinita Bhatia

Ikea’s India play: Why online comes before the big ...

Dentsu India's media practice targets double-digit growth in 2025
Advertising
Jan 21, 2025
Campaign India Team

Dentsu India's media practice targets double-digit ...

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme
Advertising
Dec 13, 2024
Nikita Mishra

Dentsu India offices raided amid allegations of ...

Dentsu India to handle Vida's media mandate
Advertising
Dec 20, 2022
Campaign India Team

Dentsu India to handle Vida's media mandate

Just Published

Arthur Sadoun on ‘massively increasing gap’ on rivals, winning in creative, and rethinking Cannes
Advertising
1 day ago
Gideon Spanier

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

Agencies, read the room: Clients want more than ideas
Advertising
1 day ago
Divanshi Gupta

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

Dentsu Lab in India trades innovation theatre for rapid prototypes
Advertising
1 day ago
Vinita Bhatia

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

KIT Global pushes ‘minimum viable data’ for smarter marketing
Advertising
2 days ago
Vinita Bhatia

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.