Ikea's beds and sofas get consumers going 'oooh' and 'aaah'

Ikea India has rolled out a campaign consisting of two TVCs that showcase its living room and bedroom furniture options.

 

Conceptualised by dentsu India, the films aim to show how the brand provides quality furniture for a great price. 

 

Kavitha Rao, country commercial manager, Ikea India said, “We understand the need of having a home that truly resonates with how our customers feel, and therefore, we have designed our offerings to suit our customers’ needs. We aim to bring great design that is functional and affordable into the lives of our customers and make their everyday better. We offer a wide range of over 8000 products that enable customers to furnish their homes to cater to the diverse needs of the family.”