Sunita Bangard, president - marketing, Idea Cellular, said, “Idea 4G is not just a network, but a community of common interest and passion points that enable us to find common ground and make new connections. We believe that Idea’s suite of digital apps can be the ultimate ice-breaker that enables people to find common ground and make new connections, even in the offline world. With this thought, we have developed the tagline – ‘No Ajnabee with Idea 4G’ - targeting the ‘digitally wired’, always connected, on-the-move, urban youth who live online and have an app for all their needs.”
Idea helps new hire in office get rid of 'ajnabees' with 4G
Watch the ad films conceptualised by BBDO India here
Sunita Bangard, president - marketing, Idea Cellular, said, “Idea 4G is not just a network, but a community of common interest and passion points that enable us to find common ground and make new connections. We believe that Idea’s suite of digital apps can be the ultimate ice-breaker that enables people to find common ground and make new connections, even in the offline world. With this thought, we have developed the tagline – ‘No Ajnabee with Idea 4G’ - targeting the ‘digitally wired’, always connected, on-the-move, urban youth who live online and have an app for all their needs.”
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