One of the films features a lady packing as her young children play in the background. She says that for Colonel Roy (her husband), the country comes before them. But the children don't understand that. So, she's driving them down to meet their father and the rest of the army during their vacation. She thanks Hyundai for enabling the same, as the celebratory message is conveyed through brand ambassador, Bollywood actor Shah Rukh Khan, and a bunch of dancers: 'Celebrating seven million cars, with seven million happy stories.'
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Watch the film conceptualised by Ogilvy here