Campaign India Team
Aug 31, 2020

HT revamps, aims to deliver first voice and the last word

Watch the film conceptualised by Dentsu Impact here

The HT Media Group has announced the re-branding of the daily Hindustan Times. 
The re-brand for the newspaper also includes HT City and HT Brunch. It consists of a new logo and an emphasis on digital. The stories will have QR Codes which point to videos, links to podcasts and photo galleries.
It's launched with a new positioning, 'first voice, last word', through which it's giving a promise of credible journalism. According to a statement, 'first voice alludes to its digital first approach and the 'last word' captures the essence of journalism associated with a credible, trusted and respected news brand.
Rajan Bhalla, group CMO, HT Media, said, “The media landscape has undergone immense transformation in the past decade and despite the testing times, Hindustan Times continues to make strides as a market leader to give the ‘news consumers’ what they are seeking and how they are seeking it. This refreshed product fits the fast-paced, knowledge seeking needs of the millennials without alienating the older generation who are also fast adapting to the new ways of news consumption. We are extremely excited aboutthis new offering and are certain that this raises the bar for the news industry in our country.”
Campaign India

Related Articles

Just Published

20 hours ago

BQ Prime merges with NDTV Profit

Aims to break the business news clutter through this consolidation by providing insights and actionable financial advice at scale for its audiences

23 hours ago

Step beyond tokenism when advertising for people ...

A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit

1 day ago

HDFC grants Kapil Sharma, Tiger Shroff, and ...

Watch the films conceptualised by Wondrlab here

1 day ago

Agency of the Year 2023 winners: Asia-Pacific/Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards