Horlicks celebrates thinking and grit of a girl in a tricky situation

Horlicks has released a film that shows how a girl helps her mother and sister get out of a challenging situation.

 

Conceptualised by FCB India, the film shows the three of them travelling in a car. They face a punctured tyre causing the mother stress. The girl takes out the spare wheel and starts the tyre change process much to her mother's surprise.

 

Sudhir Sitapati, executive director, foods and refreshment, HUL, said, “India’s nutrition journey is central to the growth of the country. Nutrition is also the primary motivation that drives the mother, as a gatekeeper to the family’s health, so that the child can meet each moment with their full potential. Through this special film, we seek to celebrate the deeper meaning of growth that stems from courage and confidence. We truly believe that children, when enabled to their full potential, will lead the world through change and troubled times.”

 

Swati Bhattacharya, chief creative officer, FCB India,said, “What does a child growing up mean to a mother? Is it the annual health check-up or do they happen in moments suddenly, unrehearsed taking her by complete surprise? This is a grown-up version of our old promise of taller stronger sharper children, now it takes it to the next level where the child applies it to life.”

 

The film has been released in Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali, Oriya, Marathi and Assamese.

 

CREDITS:

Client: Horlicks India

Creative agency: FCB India

CCO: Swati Bhattacharya

Creative team: Anusheela Saha

Servicing lead: Priya Agarwal

Account management: Devika Sharma

Planning: Kizie Basu

Production House: Good Morning Films