Horlicks has released a film that shows how a girl helps her mother and sister get out of a challenging situation.
Conceptualised by FCB India, the film shows the three of them travelling in a car. They face a punctured tyre causing the mother stress. The girl takes out the spare wheel and starts the tyre change process much to her mother's surprise.
Sudhir Sitapati, executive director, foods and refreshment, HUL, said, “India’s nutrition journey is central to the growth of the country. Nutrition is also the primary motivation that drives the mother, as a gatekeeper to the family’s health, so that the child can meet each moment with their full potential. Through this special film, we seek to celebrate the deeper meaning of growth that stems from courage and confidence. We truly believe that children, when enabled to their full potential, will lead the world through change and troubled times.”
Swati Bhattacharya, chief creative officer, FCB India,said, “What does a child growing up mean to a mother? Is it the annual health check-up or do they happen in moments suddenly, unrehearsed taking her by complete surprise? This is a grown-up version of our old promise of taller stronger sharper children, now it takes it to the next level where the child applies it to life.”
The film has been released in Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali, Oriya, Marathi and Assamese.
Client: Horlicks India
Creative agency: FCB India
CCO: Swati Bhattacharya
Creative team: Anusheela Saha
Servicing lead: Priya Agarwal
Account management: Devika Sharma
Planning: Kizie Basu
Production House: Good Morning Films