HexaHealth, a start-up providing support to patients facing prospective surgery, has launched a campaign titled #SurgeryKeHarModpe (at every point through the surgery) to highlight its promise towards simplifying surgery procedures. Conceptualised by Yellow Shutter, the film showcases how surgery procedures can be simplified at the press of a button.
The film begins with two friends sitting in their respective chairs. While one of them is seated with a face mask, the other gets up from the chair with distress. The other friend asks him what he got to know. His friend tells him that he has to go in for a knee replacement surgery. On hearing this, the friend tells him about the ease of using the HexaHealth app for his surgery requirements, without the fear of being anxious or stressed.
Ankur Gigras, co-founder, HexaHealth, said, “There were approximately 2 crore surgeries a year done in India pre-Covid, and we are approaching similar numbers again. But there is little awareness about the trauma that a patient and his family has to go through during this time. Our latest brand campaign focuses on our patient-first approach - our patient can relax as the HexaHealth team takes care of every single aspect of his/her upcoming surgery, in a systematic & sensitive manner. The brand video is deliberately done in a light-hearted tone so that the patient, along with his family, is reassured that there are equally fulfilling times waiting for them post the surgery as well. And with HexaHealth’s unique combination of expertise and empathy, they are sure to get through the tough times with ease!”
Says Priyal Tripathi, director, Yellow Shutter, said, “When we put ourselves in the place of a patient who’s faced with a prospective surgery, we could well imagine the deluge of stresses that he and his family would be dealing with. Also, while the surgery itself is a heavy, serious subject, we wanted to bring out the fact that life can continue to be as positive and satisfying as it was after the surgery as well. The brand campaign video is also an inspiring take on how HexaHealth helps you face tough times with ease.”