Havmor has rolled out a film which asks people the first thing they'll do once the lockdown lifts.
Conceptualised by Sideways Consulting, the film takes a musical approach to reveal choices across age groups.
Anindya Dutta, MD - Havmor Ice Cream, said, “We feel this brand film will specifically help in strengthening our bond further with consumers, many of whom have been waiting to eat their favorite Havmor Ice Cream. We are confident that ice cream consumption will pick up and we are already seeing green shoots.”
Shekhar Agarwal, head - marketing, Havmor Ice Cream, added, “The film is an enjoyable way of articulating emotion of what we all want to do once the lockdown is over. Ice cream is a source of happiness to many, and we see our brand playing a central role in bringing happiness in small measures in our consumer's day to day life.”
Abhijit Avasthi, founder, Sideways Consulting, said, "Havmor is a brand that promises unlocking joy in ordinary moments. Under the given circumstances just the thought of getting back to a semblance of normalcy is a source of joy for most of us. And that's what we have tried to capture using a nice hummable track."