Campaign India Team
Jun 08, 2015

Havells powers winds of societal change, again

Watch the campaign conceptualised by Lowe Lintas here

Havells is continuing with its 'Hawa badlegi' (Winds will change) theme in its campaign for this year. A set of new TVCs on the theme went on air this April, conceptualised by Lowe Lintas. 
 
One of the films (above) is set in a lavish wedding ceremony. A group of children enter the venue led by an old man. They are awestruck by what they see, while some of the service staff and guests are surprised by their presence. The old man urges them to not make noise and come along. He leads them on stage where a young girl hands the delighted young couple a bouquet on behalf of the excited group, before they pose for pictures. The old man tells the couple as the children surround them: "At our orphanage, we have received a lot of donations, but this is the first time we have received an invitation." 
 
All the films feature a Havells fan subtly embedded in the environment. Each film also ends with an invitation to viewers to join the conversation at #windsofchange, from Havells Fans.

This film features a daughter introducing her father to her boyfriend at a restaurant, to seek his approval for their union. The older man approves of the boy's job and educational qualification. He asks the girl to remind him of the boy's name, revealing to the audience that he belongs to a certain faith. He says the boy needs to convert before the relationship can be taken forward. When the daughter begins to protest, he reasons that he must convert to being a non-smoker, even as the young man picks up some evidence of his smoking from the table. 

A film screening for certification by a board is the subject of this film. While everyone agrees that the film is for family audiences, one of the members, Tripathy, disagrees. When asked why he is suggesting an adult certificate for the movie, he reasons that the hero appears topless seven times, and what applies to heroines must apply to the heroes. This draws a smile from the only lady on the certification board, even as a Havells Fan does its job in the background. 


The campaign also features a Tamil spot. The scene is one of a family dinner at home. The young daughter plonks herself on the couch watching a cookery show on TV and refuses to come to the dinner table despite being called out to by her brother. Her mother casts and understanding glance at her. To the girls's surprise, her mother hands her a plate with food on the couch, and even joins her there for dinner. Her grandmother follows, before the girl's father and brother follow suit. The mother tells her uncomfortable daughter that they all celebrated together when she had her periods for the first time (a custom followed by many in Tamil Nadu), and that needn't change. She smiles, relieved, and starts eating.
 
Credits 
 
Client: Havells 
Creative agency: Lowe Lintas and Partners
 

 

Source:
Campaign India

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