GoDaddy gets small businesses to click with large audiences

Web hosting company, GoDaddy, has launched a campaign to highlight the benefits of creating an online presence, to make businesses visible around the globe. Conceptualised by Tilt Brand Solutions, the film specifically strives to inspire more women entrepreneurs to create an online presence, irrespective of the size and location of their business. 

 

The film features a female protagonist, who is seen exploring a market street in Jaipur. Disappointed with the ignorance of small business owners, she educates them on how to grow their business online, by creating a website using GoDaddy's tools. The film builds upon the idea that offline businesses are often invisible to many people across the globe. 

 

Nikhil Arora, VP and MD, GoDaddy India, said, “At GoDaddy, we aim to bring small, micro, and medium businesses across India, online. With rapid digitization, we encourage business owners to think about new avenues to be seen by consumers as they build a website and create an online presence for their business. The campaign is our way of raising awareness with  India’s SMBs and MSMEs to make the most out of having an online presence. We want to encourage women entrepreneurs to take the plunge with entrepreneurship and make an impact in their local area and around the world. At GoDaddy we aim to uplift the spirits of entrepreneurship and helps them to create, grow and manage their businesses with the help of our online tools and services .”

 

The campaign has been released in seven Indian languages, including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil, and Telugu, and will be rolled out across TV and social media, among others.