GoDaddy has launched an integrated marketing campaign encouraging local businesses in the country to create an online presence for their business. Conceptualised by Tilt Brand Solutions, the films showcase brand ambassador MS Dhoni as Bijness Bhai who encourages small local businesses to build a website with GoDaddy’s online tools and solutions.
Currently, one of the TVCs has been released on GoDaddy’s official social channels and will be live across TV and other digital platforms soon.
Nikhil Arora, managing director and vice president, GoDaddy India said, “We are thrilled to have MS Dhoni on board, yet again, for phase 3 of our famous Bijness Bhai marketing campaign. He represents a trusted voice of India with a successful professional journey, as a cricketer and as an Indian entrepreneur. With a strong connect to his local roots; he is the perfect influence for Indian small businesses to dream big. By working with Dhoni, we aim to continue to inspire all local businesses in the country to grow their business with an online presence.”
The campaign will be available in Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil and Telugu languages.