GE 'Time Upon A Once'

General Electric debuted a new ad to screen before the film "Tomorrowland." which opened in theaters this past weekend.

 

A narrator  in the video by BBDO roams various rooms, leaning in strange directions or shifting perspectives —  showing how GE can make the ordinary extraordinary.

 

The short film seizes the Hugo Gernsback-inspired world of "Tomorrowland," positing that GE is building forward-thinking technologies ranging from turning garbage into electricity or using jet-engine technology to power a city.

 

Previous ads for the industry titan have included Agent Smith from The Matrix and a lovable creature representing an idea.

 

 

Credits

Creative agency: BBDO New York

Chief creative officers: David Lubars, Greg Hahn

Executive creative director: Michael Aimette

Creative directors / Copywriters: Tim Roan, Levi Slavin

Director of integrated production: David Rolfe

Group executive producer: Diane Hill

Executive producer: George Sholley

Head of music production: Rani Vaz

Worldwide senior director: Brandon Fowler

Senior director: Peter McCallum

Account director: Lindsey Conklin

Assistant account executive: Joslyn Dunn

Group planning director: Tom Naughton

Production house: Biscuit Filmworks

Director: Andreas Nilsson

Executive producers: Shawn Lacy, Colleen O'Donnell, Holly Vega

Line producer: Vincent Landay

Editorial: Rock Paper Scissors

Executive producer: Eve Kornblum

Post producer: Jen Milano

Editor: Mikkel E.G. Nielsen

Visual Effects: A52

Executive producer: Patrick Nugent

Producer: Heather Johann

VFX supervisor: Andy Rafael Barrios

Mix house: Heard City

Executive producer: Gloria Pitagorsky

Producer: Sasha Awn

Sound design/Mixer: Mike Vitacco

Mixer: Keith Reynaud

Music / Composers: The Ski Team

Animation: Renegade Animation