Campaign Staff
May 27, 2015

GE 'Time Upon A Once'

Watch the film conceptualised by BBDO New York here

General Electric debuted a new ad to screen before the film "Tomorrowland." which opened in theaters this past weekend.
 
A narrator  in the video by BBDO roams various rooms, leaning in strange directions or shifting perspectives —  showing how GE can make the ordinary extraordinary.
 
The short film seizes the Hugo Gernsback-inspired world of "Tomorrowland," positing that GE is building forward-thinking technologies ranging from turning garbage into electricity or using jet-engine technology to power a city.
 
Previous ads for the industry titan have included Agent Smith from The Matrix and a lovable creature representing an idea.
 
 
Credits
Creative agency: BBDO New York
Chief creative officers: David Lubars, Greg Hahn
Executive creative director: Michael Aimette
Creative directors / Copywriters: Tim Roan, Levi Slavin
Director of integrated production: David Rolfe
Group executive producer: Diane Hill
Executive producer: George Sholley
Head of music production: Rani Vaz
Worldwide senior director: Brandon Fowler
Senior director: Peter McCallum
Account director: Lindsey Conklin
Assistant account executive: Joslyn Dunn
Group planning director: Tom Naughton
Production house: Biscuit Filmworks
Director: Andreas Nilsson
Executive producers: Shawn Lacy, Colleen O'Donnell, Holly Vega
Line producer: Vincent Landay
Editorial: Rock Paper Scissors
Executive producer: Eve Kornblum
Post producer: Jen Milano
Editor: Mikkel E.G. Nielsen
Visual Effects: A52
Executive producer: Patrick Nugent
Producer: Heather Johann
VFX supervisor: Andy Rafael Barrios
Mix house: Heard City
Executive producer: Gloria Pitagorsky
Producer: Sasha Awn
Sound design/Mixer: Mike Vitacco
Mixer: Keith Reynaud
Music / Composers: The Ski Team
Animation: Renegade Animation
 
(This article first appeared on www.campaignlive.com)
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

4 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

1 day ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.