Campaign India Team
Nov 15, 2021

Galaxy whispers sweet nothings in Shruti Haasan’s ear

Watch the film conceptualised by AMV BBDO and BBDO India

Galaxy, from the Mars Wrigley stable, has launched a campaign, ‘Chocolate so smooth, pleasure lasts’, urging the audience to pursue their passion and choose pleasure for themselves.
 
Conceptualised by AMV BBDO and BBDO India, the film stars actor Shruti Haasan, who is featured as the brand’s celebrity endorser. 
 
The film portrays Haasan as swamped and exhausted with work, when she chooses to take a break and picks up a Galaxy chocolate from her table. When she eats a piece, her mood is lifted and she reaches for her drumsticks and begins to play. Her surroundings then change and her energy and mood is reflected in the room through colour trails and ripples drawn around her. The film ends with the voice over ‘Chocolate so smooth, pleasure lasts’.
 
Varun Kandhari, director, marketing, Mars Wrigley, India, said, “Mars Wrigley has been creating better moments to make the world smile by launching several globally loved and iconic brands in India and innovating to develop a portfolio fit for India. We are delighted to embark on the journey of launching a made in India portfolio with the global signature recipe giving an elevated chocolate experience to consumers in India. We are equally excited to launch today the new Galaxy campaign with the multi-talented Shruti Haasan, who seamlessly reflects the brand persona. The smoothness of the chocolate, and the pleasure it delivers, is brought to life with a visual depiction of effortless pleasure, which is in line with the core brand benefit of ‘fulfilling pleasure’ by making chocolate better, one piece at a time.”
 
CREDITS:
Creative agency: AMV BBDO and BBDO India
Director: Bharat Sikka
Cinematographer: Tassaduq Hussain
Production Co: Ransom Film
Graphics Co: No Label
Music composer: Mikey McCleary
 
 
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

3 hours ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.

23 hours ago

Why Zee5’s language-first bet may be its best yet

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

1 day ago

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?