Skincare brand, Pulp, has appointed Shruti Haasan as its brand ambassador.
She will promote the brand’s new PXS line, which is set to launch with five products initially.
According to the brand, Haasan’s signature underground gothic vibe was what made her the right fit as ambassador. She has also contributed to the creation of the brand’s new line.
Goutham Uppaluri, co-founder, Pulp, said, “Our collaboration with Shruti Haasan for the Pulp X Shruti line can be summed up into one simple objective: To create a skincare line that defies the traditional standards of what skincare is. This line isn’t about the number of actives in the products, it isn’t about how brighter your skin can get with these products, or about how much you love a celebrity. It’s all about how confident you are in your real skin. This collaboration is our tribute to those who are fearless and unconventional but most of all, themselves."
Deepti Alapati, co-founder, Pulp, said, “We always wanted to work with an artist to collaborate and celebrate the spirit of authenticity and the skin you are in. Shruti in her own ways has always defied the expectations that come with being a star. From being a style icon to a superstar to a rockstar, she has always been an inspiration to people who found themselves too different to fit in with the others in the eyes of society and this line is an embodiment of that fearlessness.”